As the third-generation owner of Singita, one of Africa’s leading ecotourism brands, Luke needs no introduction. Singita has become synonymous with high-end, low-impact wildlife tourism in South Africa, Zimbabwe and Tanzania, often working together with international investors to realise his dream of preserving the continent’s most important wilderness areas.
Luke’s approach to the growth of the Singita brand is to look 10, 50 or even 100 years into the future – a philosophy which dovetails neatly with that of Karingani. The success of Singita has demonstrated that the safari industry has evolved, specifically in terms of what “luxury” means to discerning modern travellers.
The opportunity to give something back – and at the same time, to give a genuine sense of purpose to an African safari holiday – has become the truest definition of modern luxury.
Singita has been a pioneer of “relevant luxury” – that is, offering safari experiences that are authentic, but which add to rather than detracting from the landscapes in which they take place.
Singita’s purpose – to preserve large tracts of African wilderness for future generations – is a perfect fit with Karingani.